Since the invention of decals by Simon Francois Ravanet, the world of advertisement has never been more colorful. Decal is basically one of the best ways to transfer a design on the surface of anything. Using plastic, paper, cloth, or any ceramic substrate, you can readily employ the decal transfer of design on your chosen surface. The process of tracing the design was first called by Ravenet as “décalquer” meaning you are just tracing or copying a design onto another surface. With the ease by which the process is wrought, decal transfer has increasingly become popular in the early nineteenth century up to our present day.
How Decal Transfer Improve Advertisement?
The ideal strategy in advertising is to reach a lot of people with little effort. Say for instance, before the advent of the World Wide Web, advertisement was chiefly confined to television, radio, newspapers, billboards, and other forms of outdoor advertisements such as the use of Decal. Decal has been widely used in advertising because of the ease and comfort in doing a decal transfer. Unlike the use of billboard which sometimes would require you to lease a billboard space or buy a billboard space, the use of decal can be very cost-effective, cool, and easy as a means of advertisement. On the one hand, you simply have to make a design on the surface of any substrate that is used for decal transfer. When you’re done with the design via the workings of highly-specialized software, you can immediately transfer the decal design to the surface where you want to advertise. The procedure is very cool and easy to accomplish. For this reason, you will readily see and view window graphics for business on the different windows of cars and shops. With the help of these graphics for business, you will surely reach the target audience you intend to advertise your business.
Decals can come in handy if you want to advertise your business to specific audience. Say for instance, if you want the logo of your business popularized using a decal transfer method, you can readily do so and achieve it with less cost on your part. Since decal design can be readily fitted on any smooth surface, putting the decal designs on strategic surfaces such as the windows of cars and café would readily allow you to engage in effective advertisement. Since decals are very attractive and eye-catching, you can be very sure that you can create immediate sales using decals design transfer. Advertising using decal transfer is convenient and very easy to install. Moreover, decals can be very durable and can last longer. Likewise, the design can be printed on both sides allowing your target audience to see the design whether they are inside or outside of the establishment.
If you got a café, for example, which has glass walls, you can make use of customized window decals to display whatever you want to advertise. Even if you place the decals on the walls of your cafe, lights from the outside will still penetrate the inside of your cafe. In a way, visibility will never be diminished despite the presence of decals on your walls.